Your brand is what people say about you when you’re not in the room
I am getting a lot of engagement on Facebook, Instagram, Twitter, and LinkedIn. People are aware of my product and services, so do I still need a website?
Before I answer that, let me emphasize something. I just mentioned social media platforms that are incredibly powerful in this day and age with building your brand and audience. Having a website still makes you an authority figure and starting a small business site is something you should consider right away.
There are many business owners out there that don’t understand and appreciates the benefits of a website. Simply put, If you’re not willing to invest in your business, why should you expect anyone to spend in yours?
4 commonly asked questions about setting up a web site.
1 – I do not have the budget for a website.
Saying you don’t have the budget for a website is like saying I don’t have money to pay my mortgage or rent
Twenty years ago you could rely on word of mouth for new business. In today’s day and age (2019), if you don’t have an online presence in as many platforms as possible, you don’t exist.
2 – I am busy as it is, I don’t need new customers
Having a website does not always have to be about attracting new business. It can mean you can automate, improve, streamline the service you provide to your existing customers.
3 – Our customers are not technology-savvy
When is the last time you saw someone use a road map book to get to a destination?. Even the more mature generation who relied on phone books to contact locations now utilize smartphones to perform restaurant searches or hotel bookings reviews while on their holiday. I strongly believe even the non-tech savvy people know how to look you up on Google maps
4 – I have tried building a website before, but it was too confusing
I understand this is difficult because I have been there. You attempted with a web designer or using a site builder but did look quite how you expected it to look. Let me be very honest, you are going to spend a lot of money, or you are going to spend a lot of time and effort in building it your self.
Below, I provide my ultimate recommendations in deciding for yourself how to go on about establishing an online presence through a website.
Five things you should know about having a website
1 – They will research your business first!
- Having a website implies “you mean business.”
- They will seek customer reviews and feedback for social proof.
- 30% of consumers won’t consider buying off a business without a website
- 75% of Business to Business buyers say digital website content significantly impacts buying decision
2 – You have control
You have control of the perception potential clients have of you by creating your own story via a business website
The psychology behind, image placement, color selection, banner, site structure is compelling and underutilized.
3 – Display in search engine results
Along with search engine optimization, your website could be ranked high in search results.
More traffic to your site means higher chances of business engagement.
With websites, once you have everything set up correctly, you can perform frequent backups allowing you to restore the content to any server and database in the case where your hosting provider server infrastructure fails.
4 – Do not rely on social media
What is the most commonly used technology device everyone will have right next to them every single day?
A mobile phone!
And what apps are on these phones? Snapchat, Facebook, Instagram, LinkedIn, Twitter.
You will wonder why business and brand exposure is exceptionally effective on these platforms.
I still recommend not to rely on them! Why?
You don’t own the content and data on your profile and if the platform fails so does your profile.
5 – Data collection, Lead generation & Marketing channel
With the use of automated systems and tools, you will be able to obtain email addresses to add to your mailing list. Mailing lists can be used to send out a newsletter of up and coming products and changes to your business. Create advertising and marketing campaign.
The benefit of having a website further exceeds to cost of not having one. It’s okay; you have customers emails to respond to, phone calls to return, invoices to process. You have business to run, and on top of that, you have a family to come home and take care of. Right about this point, you will realize everything you have read here is legitimate, but the deciding factor is the most valuable asset in the world – “Time.”
We are in the process of creating a separate post outlining a very informative step by step guide on how to set up a basic website on your own. The most important thing is that you will be using a Content Management System (CMS) used by 50% of the web sites online today. Subscribe to our newsletter to be the first person to read this content below.